Companies charge what they think the market will pay and in this case, consumers (like me!) are willing to pay for almond milk even when it costs more than fresh dairy milk.
But make up your own mind: is almond milk a rip-off given the ingredients? Or a perfectly fine product? Here are the ingredients for two different unsweentened almond milk brands:
- Alpro Almond Milk - 1 litre (Alpro is a popular European brand)
Water, Almonds (2.3%), Calcium (Tri-Calcium Phosphate), Sea Salt, Stabilisers (Locust Bean Gum, Gellan Gum), Emulsifier (Lecithins (Sunflower)), Vitamins (B2, B12, E, D2)
- Asda Almond Milk - 1 litre (UK supermarket own brand)
Water, Almonds (2%), Emulsifier (Sunflower Lecithins), Calcium Phosphate, Stabilisers (Gellan Gum, Carboxy Methyl Cellulose, Xanthan Gum), Salt, Potassium Iodide, Vitamins (B12, D2, B2)
Prices:
- Alpro: £1.80 ($2.50, 2.10€)
- Asda: £0.85 ($1.15, 1.00€)