I get the same thing, but for the engagement ring I bought my (now) wife. I feel like this signals one of two things: either the advertisers are incompetent (most likely), or they have very low confidence in my marriage (less likely, but funnier).
-- This comment was totally not sponsored by De Beers
Checkerboard Nightmare seems to have vanished off the face of the internet, despite the author maintaining an active presence, but this gem lives on in random corners.
A multi-thousand dollar purchase is likely worth it for an extra $15 in targeted ads to somebody.