The Entrepreneurial Pendulum (2006)
blogs.atlassian.com
blogs.atlassian.com
'The idea is that entrepreneur's mind is a pendulum that swings between two states - ? and ! - but most of the time they're at one of the two extremes.'
I assumed the ? was representing the whys and hows as in, why is something done like this? Why do we have have to do x? How would the world be better if??
And the ! was representative of the idea and vision. Which of course causes us to swing back to the 'hows' of accomplishment.