That's not planned obsolescence. Planned obsolescence is INTENTIONALLY rendering a product unusable/undesirable in order to sell more product. A prime example is changing the chapter questions in a college textbook to force new students to buy new books that teach the same thing.
Things that are NOT planned obsolescence but people mistakenly think they are include cheap inkjet printers (they last as long as any reasonable person should expect).... or NOT including an expensive oxide layer regenerating heater in a THUMB DRIVE that's only intended for casual file transfers, not long term storage of frequently changing data.
Ans really, does it make sense to MANDATE a complex heating scheme for flash drives? The way drive capacity and usage continuously scales upwards, old drives would be pointless long before they died. Do you REALLY still use old 32 megabyte flash memory in today's age of terabyte drives?