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This is a case where I don’t think it matters how large the market is, but rather the perception of how valuable the bullet point is.

Apple has been reportedly exploring the "extreme sports" market recently.

https://www.bloomberg.com/news/articles/2021-03-26/apple-con...

It is not that Apple isn't able to sell crap people don't really need. It is about creating the desire. Some others like the fact their phone cannot be located at will... I fear that is the smaller crowd. Sexy and smart, but small.