EDIT: I've edited my comment to make it more constructive. Brian, I think you are doing a great job with AirBNB and handling this situation. Please take these comments as constructive criticism regarding the photo (in this particular situation).
If his head was raised slightly and lit more strongly, I don't think you'd feel the same way.
We all have photos taken of us that convey personalities that aren't really our own. I don't think you're a douche, but the photo gives that impression a bit.
John
http://techcrunch.com/2011/07/31/another-airbnb-victim-tells...
For PR reasons you need to smile, even as JimmyL critiques the sincerity of your orthodontics. Smile on the outside and ask them in a chipper tone how you can be of service, but in the end, seriously, f* em. There's an insane amount of implementation work to do to get this 24/7 support and insurance program operational. F* em all and just plow. Pot of gold at the end of the rainbow. And your real customers and fans will thank you for it.
If it were me, I would just take a quick snapshot right now and replace that photo temporarily, until you can get some better professional shots.
Studies have shown that the first impression you get of a piece colors your perception even after you read the whole thing. Pictures have a stronger immediate emotional reaction than words do, and while the bolded "we will be implementing a $50,000 Airbnb Guarantee" definitely gives an immediate "wow, nice" feeling, it'd be even better if it wasn't dampened by the initial "uh, who's the Bond villain?"
It was my impression too that the photo could be made more appropriate.