If its goal was to prove that neoclassical economics is based on an erroneous assumption, then it was successful. However, it's worthwhile emphasizing that behavioural economics findings taken seriously by thousands of psychologists, marketers, writers, politicians, civil servants, and laypeople are a load of cobblers.

The field's most prominent findings—loss aversion, priming, ego depletion—fail to replicate. That shoud be publicized as widely as possible, lest the millions who have read and adopted behavioural economics concepts continue to use them to guide treatment, government policy, business practice, etc.