Finally! This will be the year of Linux on the desktop.
On the other hand, the current process is natural and works well: people get frustrated with their old system, look for something new, try a few distros and if they like them, they stay with Linux, otherwise they go back to their system. In this way the popularity of Linux is increasing steadily, and in a vast majority of cases you use Linux on your personal machine because you want it, and not because you are forced to (because, say, the manufacturer of your previous system is user-hostile). This is how things should be.