We promised Ed Nacional we would never publicly release the rate but I can say that the the majority of the $5K was spent on both the brand identity and URL.

While I was going through the process of selecting a designer, I went through a very long list of portfolios and selected Ed who was an up-and-coming designer at the time. He's much more expensive today as his portfolio and design skills have matured.

I was hoping to learn where the 5K was spent as well and looking at the level of work http://ednacional.com/ does I would bet most of that money went there.