Worse for me, as I'll likely ignore the pay route and go the exceedingly long and grindy route, and if I feel they've made that far too punishing for the rewards, I'll likely feel the game isn't rewarding enough to play. I'm not really interesting in proving to myself that I can pay money to do better than other people, so it doesn't help me enjoy games that are competitive in any way, and if it's a non-competitive game, I just feel like I'm being manipulated, which also saps the enjoyment out of it for me.
I don't mind purely cosmetic offerings being present in games, and I'll even buy a few. But if I feel like I'm competing on a field that's stratified by money, it just kills the enjoyment for me. It's the same reason I stopped playing Magic: The Gathering back in the mid nineties a few months after when it was first released. It was fun when we all had starter decks, but after friends started collecting special cards, I saw where I thought it was going an opted out. The realization just sapped a lot of the enjoyment out of the game for me.