Peloton issues disappointing outlook and cuts Bike price
ft.com
ft.com
https://www.bbc.com/news/business-58351462
https://www.investors.com/news/peloton-stock-new-treadmill-p...
The firm states that the bike is now at an "everyday price point" of $1,495, which is an interesting description of something that's still multiple times more expensive than most decent exercise bikes on the market. As their business is actually selling subscriptions to exercise programs it makes sense to reduce the upfront cost but it's still very much premium pricing.