People often talk as if it was Jobs and Jony Ive that made apples reboot successful.

I believe it was Jobs, Cook, and Ive (more or less in that order).

Early on, Cook was the operations person that helped turn Apple back into a functioning business.

Jobs wanted people to be able to accomplish things with as few buttons as possible.

Ive wanted to make perfect shiny pebbles with 0 buttons.

Cook wanted to make functional supply chains and products that didn’t break under warranty or beyond.

It was a triple point for good progress.

(Jobs, Ive, Cook etc did a phenomenal job re-imagining retail also IMHO)