I agree with the logic, but I'd argue that the macro trend and market/brand position vs Tim cook has more to do with that 10x return. That is attributable to Jobs over Cook.
I believe it was Jobs, Cook, and Ive (more or less in that order).
Early on, Cook was the operations person that helped turn Apple back into a functioning business.
Jobs wanted people to be able to accomplish things with as few buttons as possible.
Ive wanted to make perfect shiny pebbles with 0 buttons.
Cook wanted to make functional supply chains and products that didn’t break under warranty or beyond.
It was a triple point for good progress.
(Jobs, Ive, Cook etc did a phenomenal job re-imagining retail also IMHO)