They are not being reductionist. Each additional hashing unit cancels out at the next difficulty adjustment, having a net effect of zero on the overall working of the network.
Yes, the hash rate of the network increases, thus the difficulty for an attacker to perform a double spend. But, arguably, that's an already insane level of resources, many orders of magnitude higher than what a bitcoin-like payment system would reasonably require.
So even if you consider the network socially useful, pouring thousands of times more hashing power that the network actually requires to perform its task securely is still a waste of resources.