This.

A few years ago, I subscribed to Netflix. That was it (no cable, no other streaming). The amount of good content was reasonable.

Now, I have to cycle through Netflix, Hulu, HBO, Apple, and Amazon. I unsubscribed to most of them most of the time, and resubscribe as a show or movie comes to my attention (Dune will get me resubscribed to HBO for a month or two, etc).

I still spend less on streaming than I did on cable, but if the whole ecosystem gets any more fractured or any more expensive or any more annoying to navigate, I'll probably start cancelling and just find something else to do.

Unfortunately, finding books isn't much better, or I'd likely spend more time reading than watching TV. But a bad book, for me, is 100x worse than a bad TV show.