I've observed a weird bit of title inflation for this job role in the last few years. I think all four of these mean the same thing?

VP of Human Resources

Chief Human Resources Officer

VP of People Operations

Chief People Officer

and now this interviewee, who is actually "Chief People, Places, & Publicity Officer" if you read down to the bottom.

I think it's very telling that this turns out to actually be a "PR" job title. It's really about controlling the message, inside and outside the organization. Creating a perception of valuing employees and customers and satisfying their respective needs.

Also, doing performance review cycles 4x/year is completely insane. What a waste of everyone's time.