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Love how during the presentation suddenly a chat window appeared while I still was paying attention to the presentation, I had to refocus to deal with that one. At first I thought it was part of it but it wasn't. I'm not sure if the person pays attention to their own advice.

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The reality is that perfect UX rarely converts as well as nagging CTAs like this.

He could have stuck the "Read more Studies like this" CTA at the end of the presentation where it would be non-intrusive.

But people like me are not going to read all the way to the end. This a slideshow, and tapping Right Arrow to reveal each thought bubble is irritatingly slow way to go through the story.

It's a creative one, but it's far too slow to effectively communicate this level of minutiae (e.g. "email subject line is truncated in Gmail's desktop UI").

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