Probably invested much of it in color.com. :)
Edit: c'mon, you guys can do better than four downvotes.
HN observers often assume we don't have a sense of humor around here. Actually, I've seen a number of funny comments upvoted, and have done so many times myself. It's closer to the truth to say that most people aren't nearly as funny as they think they are.
See also the South Park critique of Family Guy.
Saying they were doubling down buying shares in Hilton and Motel 6 would at least have been marginally on topic. But still a bit obvious, right?