And I think because seeing that, my initial suspicion is they really know their target market, or something, and I'm not it. Because the whole "[bought a house on lake Tahoe]...inspired about making the dream of second home ownership possible for more people"
Makes me think "wow, really? that's the narrative pitch?" But tbf I don't know how you go about pitching a second home without sounding like Marie Antoinette.
I do understand some level of attachment, but unless all owners agree on what to do there can be many headaches...
As I wrote elsewhere I decided not to split my dad's house with my brother. Just seemed like too many opportunities for conflict. I'd rather just go up now and then when it's available.
Maybe allow families to share houses if there isn't a third party manager charging huge fees for its exclusive right to determine which person is permitted to access the house on which days...