As I said in my first post this particular example seemed so stridently wrong that I thought I'd missed something, that there was a level of irony in the article that apparently doesn't exist.

> "locate" rather than "find"

As it happens... I disagree this example is any better. To locate is to "discover the position" of something; to find is to "meet with or discover by chance" (that's my emphasis, but both are primary definitions from Collins English).

Could be it's just hard to meaningfully extrapolate those class-based connotations forwards 1000 years in an enjoyable pop-sci article.