Orientation of USB-C matter

> What's the speed? I bet it's SuperSpeed/UAS one way and High Speed/USBMS the other.

> This happens because you need a mux to handle flipping the SuperSpeed lanes, but not the USB2 ones. Cheapo Chinese designs omit it, which is not compliant with the standard.

Why doesn’t the USB Consortium do anything about non-compliant cables and whatnot? (such as trademark enforcement) It damages consumer trust when they’re lied to.