I've never heard the word "Semaglutide" before this moment in my life. However, to me naming the thing sounds like "people that did at least some of the homework, and I could probably look it up and see if it's interesting to me", and calling it anonymous "breakthrough medication" sounds like yet another scam that tries to suppress my rational brain and get money out of me before I had time to think if it's worth it. It literally does nothing to inform me or to make me think I may be interested - everybody who can hire a copywriter has "breakthrough something", and I certainly don't have time to pay attention to dig up real information on all of them.

I understand that the hustle is a part of the marketing. But medicine is not the area where you should lean on it. At least not on it alone. If you don't give me full and verifiable information about what you have, I won't be interested. Too many scams around and too high risk, especially with the new and yet unproven stuff.