His paradox of clickbait is very... interesting. I propose a similar paradox of used car salesmen: People say they hate it when used car salesmen lie to them, yet used car salesmen who lie the most sell the most cars!
Daniel Pink describes this in detail in to "Sell is Human" Here's a short summary. https://fourminutebooks.com/to-sell-is-human-summary/
Today though, if a used car salesman has some truly great cars that people really need but nobody buys them because Donald down the street is pulling people in to buy lemons with bald faced lies...well, that's sort of the conundrum we find ourselves in, isn't it?
To have any hope of fixing this we'd need to separate the curation of content from the hosting of content.