It doesn't matter how good your product is if you can't actually ship it.
Terrified, and behind by 10 years. And by terrified I mean their CEOs. Do you think the BMW CEO would still have his job if he didn't squander their EV efforts that started about 15 years ago?
The BMW CEO getting bounced was the warning shot that made every automaker executive sit up and realize: my company either has an EV platform program underway, or the investors will bounce me.
If they are still not taking Tesla (to a lesser degree Rivian and Lucid) seriously, they're in big denial at this point.
GM and VW have basically woken up. Ford and Mercedes are toe-dipping. BMW seems paralyzed by internal management dissent,
Consumer Reports 2021 report puts Tesla in 16th place among US car brands. In JD Powers 2021 Dependability Study Tesla came in 30th, followed only by Jaguar, Alfa Romero, and Land Rover.
Terrified? When Tesla will sell more cars maybe, they are badly lagging against virtually any other car maker, let alone all of them.