I think you'd need to adjust for a lot of (too many) other things, as well.
For example, there are new facts that spread quickly and easily because it's painless to change your mind. They don't make you feel retrospective guilt, debunk your religious beliefs, threaten your livelihood, or force you to change your lifestyle. One example would be that BPA is harmful for humans to ingest -- a relatively recent concern that is fairly widely accepted now.
Compare that with the fact that fossil fuels cause climate change, and you don't just get well-funded corporate disinformation efforts. You also have individual workers who just don't want to feel like they've been destroying the planet for 30 years and should find a new industry to work in.