Important to emphasize there is a large variety of causes: stress eating is certainly a big part for a lot of people, but it's far from universal & far from the whole story.
"Something that can be fixed by just putting your mind to it shouldn't have to be treated with pills" is I think an interesting statement. I'm unconvinced "putting your mind to it" is as simple as it's made out to be.
Back when I was in university, I decided to simply "put my mind to it" and went from 100kg->65kg in one year. That weight stayed off for the better part of half a decade.
"Simply" doing the same thing now, though, with all of the competing priorities I have (young child, growing business, burned out wife and a constantly shifting set of rules and uncertainty with the pandemic), is a different story. I think men especially are hesitant to come to terms with this because it means admitting weakness.
Thanks for creating this product, Rich. I really wish you success.