I mean they were greyballing city employees in some cities -- I don't know if that's 'personal pricing' but it's certainly an adversarial personalization feature

VW during dieselgate had the ability to detect the testbench. I might build this here if I were concerned about getting caught. Uber built a remote kill switch for their tax docs in canada, this isn't unprecedented for them.

also nobody denies location is used to personalize pricing, so wtf are they talking about. customizing the user's experience based on location is 100% personalization?

the problem here is less the accusation than the total lack of price transparency + accountability on these markets