I think this article is highly relevant to HN readers. It's about marketing and challenges the notion that sex sells.

Personally, I think using hot women and sexual innuendo is insulting and played out. I have three daughters and I don't want them to live in a world where women are treated like juicy morsels of steak.

People rarely remember the brand or the product in racy, sexist advertising anyway. They only remember the skantily clad women. It's a waste of time and advertiser dollars.