airbnb needs some Tom Peters Wow tactics. If they had jumped on this thing as dave1619 suggests in this thread http://news.ycombinator.com/item?id=2824374 And as others, including edw519, suggests in the main thread http://news.ycombinator.com/item?id=2821280, imagine the blog post ej would have written and it would have turned this shite into gold.