This is interesting. Because my initial though was; "who is this guy, and how the fuck do I go work for him?".
I liked this; simple and clear rules that attempt to force "underlings" (who are obviously historically supposed to ass-kiss) to think critically, force time with the boss, advocate their experience, stand their ground - and so on.
Perhaps this was couched in a fairly direct tone; but then I suppose that is what I like :) Others I can understand wanting it presented in a different way.
But this is definitely the attitude to give your employees.
I love my job, and my boss is awesome. And I can advocate my ideas sometimes. But I often feel bad speaking up - for example his advertising prose is not very good at all, and I have been trying to tell him that politely for the last year (still not got the hint, and this is why having a boss as a friend is a bad move!). But I can't change it when he gives it to me to put on the site... (edit; and, uh, the point I am making here is that as awesome a boss he is, he doesn't give me the feeling I can go to that level of criticism)
I'd love to think that when I become a "boss" I'd be able to have this sort of attitude - the sort that says "yes I make decisions, but if you think I am being an idiot, and can express why then sodding well tell me :)". But I suspect many bosses think like that, and most don't manage it. Fingers crossed huh?