Because if you borrowed in crypto for a house and then the price of crypto skyrocketed you would be screwed. Seems like a nice option for people trying to short the crypto market, but I doubt this has much viability.
Companies realize they can get a headline by adding crypto as a payment method, but nobody cares anymore. It’s the equivalent of a brick and mortar store accepting Venmo and then gathering everyone in the town to tell them how innovative they are…