It's putting out sophisticated, detailed images that portray an object in three dimensions, in abstract brushed styles.
You absolutely do not want such a thing as a logo. Maybe it can help with brainstorming.
Logos are mostly about geometric simplicity. A good logo is defined by a few Bezier curves and other 2D vector primitives, and uses only a few colors.
Also, in spite of the proliferation of color printing, displaying and copying, in this year 2010, a logo still has to work in black-and-white. That is for reasons not only having to do with the persistence of black and white printing and display technologies. For instance, if a logo works in black-and-white, you can render it in a brushed aluminum case, using that material alone.