I agree with prpon. Your site gives a craigslist feel. Not even a wiki feel.
Look at one of your similar competitors: http://www.flickr.com/ They have a calls to action as you scroll down with a final "Still not convinced? Take the Flickr Tour!".
If I refer a friend to your website, what are they going to do? They'll act confused as there's no steps or where to start. In fact, they see all these categories and get overwhelmed. I then noticed there's step-by-step instructions but it's surrounded by all those hyperlinks. You need to emphasise it more. Take a note of Flickr.
So you're appealing to designers or people with creativity? Your website doesn't look creative. Look up website inspirations. Copy a few websites that you like, then try creating your own.
SEO issue, why are you redirecting to /o/pictures as main directory? It should always be http://ookaboo.com/ in URL if I go to it. You will encounter issues as well future linking issues if people bookmark it and you didn't sufficiently re-direct it due to a backend or some kind of change.