Apple is one of the most popular stocks, and one of the biggest companies. After a quick search i found this [1] quote. I bet if you asked most people "will apples stock go up tomorrow? its expected they sold a lot of iPhones" most people would say yes, and if you said "will apples stock go up tomorrow? its expected they sold less than expected numnber of iPhones" then they would say no
I think the issue is not that most people can't "guess" the outcome, its that they can't afford (in the short term) the money to invest. Many people take years into their career before they can significantly invest and save money. Especially true for people who can afford the risk of options trading, which is more risky than "buy and hold" investing.
The article in question mentions netflix engineers who make large 6 figure salaries. They could probably afford to make well educated bets on many other stocks and profit handsomely after several years.
> Birinyi Associates studied Apple’s post-earnings stock behavior since 2009. It found Apple stock has gapped up, or shot higher 65 percent of the time in after-hours trading, right after its earnings report, with an average pop of 4.7 percent. On the next day, whether it gapped up or down, it has traded lower 65 percent of the time for a 0.92 percent decline.
[1]
https://www.cnbc.com/2018/05/01/heres-how-apples-stock-usual...