This fact actually helped me reduce sugar intake through soda. I bought a SodaStream and cut all my soda with carbonated water. After enough time, the diluted soda tastes just as sweet as regular soda used to, and regular soda tastes way too sweet. Sure I'm still drinking it, but my intake is down 1/2 over a day. My other trick was to pick 1 day a week I don't drink or consume any sugar (cuts consumption by 1/7 over a week) and during the month of January I don't consume any either (cuts consumption by 1/12 over a year). I've found these short periods of sugar fasting much easier to get through than completely changing my eating preferences, as most people suggest.