Only this time the problem is more perwasive. With PC an average user did not get botherd by all this trash, the machine was good enough for surfing and email, which is what they used it for. Only advanced users and techies would get frustrated. However, with smartphones it seems to be a real problem even for an everyday user.
What I don't understand though, is all this fat that providers pile on the phones and PC really worth it for them. They spend time and money to develop all these custom themes and apps, than users remove them. Even if users don't remove them and find them good enough to use, where is the profit to the provider? Branding and recognition?