When I look at photos of distant places on Earth, I do so because I'm trying to imagine how would they look like if I was actually there. This is the main reason people care about photos in general[0] - they're means to capture and share an experience. As a non-astronomer, when I'm looking for photos of things in space, I also want to know - first and foremost - how would these things look to my own eyes if I was close enough to see them.
The article mentions NASA defending their image manipulation as popular astronomy's equivalent of red-eye removal. But it's not that. Red-eye removal exists to correct for the difference between a flash-equipped camera system and human eyes. It's meant to manipulate the image strictly to make it closer to what a real human would've seen on the scene. Where is astronomy's actual equivalent of that? Pictures manipulated in such a way to make them maximally close to what an astronaut in a spacesuit would see, if they were hanging around the astronomical object in question? That's what I'd like to see.
Such pictures will not be as exciting as the propped up marketing shoots, but they'll at least allow the viewers to calibrate their understanding of space with reality. I would think this would be seen as more important in the truth-seeking endeavor of science.
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[0] - Marketing notwithstanding - the reason imagery is so useful in advertising is because of this desire; carefully retouched and recomposed pictures are superstimuli, the way sugar is for our sense of taste.