It will happen again. And it was clear that it'd happen at some point. And worse will happen. Shit happens, especially at scale.
> I think this problem kills the business model.
Nah. Let's do a little back-of-the-napkining:
• Let's assume that this is the first incidence of such.
• Let's assume that Brian's quoted 2 million nights of rentals is accurate.
• AirBnB's fees are 6-12%. To make things easy, let's assume an average rental of $50/night and 10% fees.
• There. AirBnB has now made about $10 million in revenue.
• Total cost of fixing this is maybe tops of $100k.
So this eats into their margins by 1% assuming the numbers are roughly correct and assuming that insuring against such would cost about the same thing as paying out of pocket (but would also cover the more catastrophic cases). Maybe it's a bit more and it's a couple percent, but it doesn't destroy the model by any means.
Also, if they offered insurance, they could do it as a default-on-with-scary-red-confirmation-text-if-you-uncheck upsell at a premium (say, cost + 20%) and make more money.
> But they have to change their company to address this problem
Going over the top on this one is the cost of waiting too long. They need to turn this story around. The next time, when they have a process in place for this, they just let the process take care of things and don't end up with a shit-storm on their hands.