As our name implies, we want to help non-native English speakers feel bolder and more confident when speaking English. To feel more confident, indeed, one may need to more deeply learn the rules of English grammar, and more varied vocabulary.
However, in the pursuit of more confident and clear speech, one may also want to learn how to adapt their pronunciation, how they place stress, how they use intonation and they way they use pacing and rhythm. All of these are the component parts of an accent.
A note from Ron (who just Slacked me while I was writing this): Clarity of speech and pronunciation are big parts of an accent. You can’t change those without changing an accent. We are dialect coaches. We love peoples’ native accents, which is why we use sounds and samples from each speaker’s familiar language to teach sounds in American English. We want to empower our users to be able to control their speech so they can choose when sound more American in situations where it may benefit them. We truly hope that one day accents won’t matter, but until then, we have folks who feel embarrassed about their accent which keeps them from showing up with their full selves. We’re here to help those folks feel more confident with their speech.