Not sure why you are downmodded. I took your comment to imply that there might be additional information that is not in the standard way we understand DNA, which is a very legitimate question. But if you meant something else and I am wrong, maybe the downmod was justified ;)
Getting back to DNA, we measure information there based on the base pairs. But for all we know, there could be additional sources of information, like some subtle aspect of physical shape that DNA has, that is also inherited (as part of the replication process). Perhaps the amount of information encoded is substantially higher due to that.
(That's wild speculation, of course.)