Your groceries are all rung up and the POS terminal is waiting. You dig out your phone or contactless card and try to invoke the contactless payment system. Nothing's happening. You wave it around a little. Still nothing. Grocery cashier is looking at you like you're an idiot nerd, saying "That thing doesn't work. Just stick the card in the slot." Now I dig in my wallet looking for my chip card as the whole line behind me huffs about how much of a moron I am. Stick it in the POS terminal, and it waits... and waits... and waits... and finally, loudly proclaims BONK BONK BONK transaction approved. Everyone other than me is saying "Finally, we can move on".
Contrast that with mag swipe: Pull out the card. Swipe it (which takes 500ms). Done.