Insurance companies DO buy data like this. It is not perhaps. They buy data about you that they do not use to your advantage. They have no interest in lowering your premiums and every interest in raising them.
One other example is the 2016 election and cambridge analytica. Not going to make a political case on the politicians, but the political parties (and foreign govs with interest in the outcome) bought data on electors to try and persuade them to vote for one candidate or the other. Or to make them think issue X is bigger deal than they previously did. People don't like to lose autonomy in politics and data is good for targeting and persuasion.
Of course, the big what-if is also worrisome. Maybe not to you, but to many. Some people are more concerned than others. If your of one minority religion, then you might worry if that religion gets targeted will gov buy data to identify individuals (eg china and Uyghurs or trump and his proposed list of muslums). Maybe your gay in a nation that isn't friendly to that. Its very easy to tell if someone is queer from mass collected data. That could be a concern if the gov starts looking for people.
Another less scary but not great what-if: Many govs (including some us govs) are doing more "pro-active policing" where they try to prevent crimes, often with biased data. Right now its pretty targeted at going to minority neighborhoods, but maybe one day it'll target underage people who buy alcohol paraphernalia to see if they drink underage. Minor crime oft-committed, but probably easy to identify from only grocery store purchase data - especially if you combine that with camera data (walk in/out with someone who buys booze while they buy solo cups). While the under-age drinking is a silly example, it uses pretty easily available data. Think of all the minor crimes people knowingly commit that no one actually cares to enforce. Now imagine what we could do if a computer can just spit out a list of names.
There are so many ways the data can be (ab)used and people come up with more every day.