It's fairly plain to see that the "redesign" completely disregards any presence of advertisement. I'd say that would be a constraint failed to be considered.
> Since news is accessed only via subscription, most of the ads can be eliminated from the pages. Story pages could still have one or two tastefully-presented ads, but preservation of the content is what will keep readers happy, engaged, and willing to continue paying their subscriptions…just like in olden times.
http://andyrutledge.com/images09/newsSite/nyt-redux-article....
Since news is accessed only via subscription, most of the ads can be eliminated from the pages.
But just come out and say "we had to cover the site in ads and couldn't do a better design" if that's the case.