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That’s what investors are for, ostensibly, no?

Another way to phrase this is how can you expect people to buy something at a price below it’s value?

Actually, haha, I just realized there’s an answer. Because they’ll expense it at work.

Let me tell you about a thing called Ycombinator. They help you raise this thing called venture capital for exactly this purpose…

Investors like to see revenue, when they are looking to make an investment.

That’s what I’m thinking too. But my experience with investors is very limited so far. The investor in the startup that me and a couple of others founded agreed to contribute funds (in exchange for ownership of a percentage of the company), but in our case the condition was that these funds are for things like marketing and other expenses, and not for paying salaries to ourselves. So until our company is making a profit we are not getting paid a salary at all. But I don’t know if this is actually common or not, and how for example Silicon Valley is with regards to this compared to our geographical location.

No matter what the industry or the product is, that's not the consumer's problem.