Virtually every political disagreement is based on values, though most of the time people dont recognize it.
Values determine priorities and priorities underpin action.
For example some people feel that liberty (e.g. choice) is more important than saving lives when it comes to vaccines.
Some people feel that economic efficiency is less important than reducing suffering.
Some people feel that the life of an unborn child is worth less than the ability to choose whether to have that child
Even in the article, is a stereo that sounds better actually better than a stereo that looks better? That is a value judgement and there is no right or wrong.
No one is actually wrong since everything is value judgements. Many people believe in universal view of ethics/morality. There is almost no universal set of ethics/morality if you look across space and time.
However some values allow a culture to out compete other cultures causing the "inferior" values to disappear. New mutations are constantly being created. Most are neutral and have no impact on societal survival. Some are negative and some are positive.