1. You don't have to buy the AweSIM. You can use any sim-card with this phone, there is no lock.
2. This is not just a cellular service provider:
Librem AweSIM adds an extra layer of privacy to your customer data to protect you from targeted tracking. We register your phone number in our name on your behalf and keep your personal and financial data private and out of the hands of companies who would sell it to others.