PepsiCo seemed to have lost their collective minds in the 90's in their pursuit of fighting the Cola Wars, like it was some narco gang territory. This episode seems tame in comparison to the Pepsi Number Fever aka 349 incident, with a similarity to running an ad campaign, and then strong arming or swatting away claimants, as a cost of doing business.

Pepsi Number Fever, also known as the 349 incident,was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least five people

https://en.wikipedia.org/wiki/Pepsi_Number_Fever

https://www.phmurderstories.com/blog/pepsis-number-fever-199...