What "time-tested, strictly voluntary, noncoercive means" are you referring too?
> Nudging contrasts with other ways to achieve compliance, such as education, legislation or enforcement.
On overconsumption, I think of Bea Johnson https://joshuaspodek.com/guests/bea-johnson and Josh Becker https://joshuaspodek.com/guests/joshua-becker, just among people I know, improving life on individual basis, then systems people like W. Edwards Deming who showed systemic change begins with personal transformation. He worked in other areas, but led to national and global change on the scale we need in years.