Options beget choice. Choices need a decision, which requires energy. We can reframe what is called in german Innerer Schweinehund as our innate, hardwired wetware program to conserve energy. Lions and all other cats sleep most of the day, because hunting, which succeeds 1 out of 10 times, requires a lot of energy. We now live in an environment where food is abundant, no running after gazelles till think break down from overheating required. Now it becomes apparent why many people prefer convenience without thinking over choice.