If people fail to understand something so simple, it can only be due to cognitive dissonance caused by a refusal to acknowledge their own moral and ethical bankruptcy. You cannot go around murdering people day and night and then stand, drenched in their blood, and complain that no one RESPECTS you anymore.
And lest anyone think this is hyperbolic, remember that lies have consequences, and when "experts" in power lie, those consequences are often injury and death.